Luxeed Confirmed for Australia: Chery’s Ninth Local Brand to Launch with Luxury People Mover

Chinese automotive conglomerate Chery has confirmed it will introduce the luxury Luxeed brand to the Australian market in the second quarter (April to June) of 2027.

Luxeed will become the ninth Chery Group brand to operate in Australia, joining an increasingly fragmented stable that includes the core Chery brand, Omoda, Jaecoo, Lepas, iCaur, Jetour, Freelander, and the recently announced Exlantix. Positioned at the absolute peak of Chery’s portfolio, Luxeed will target the premium sector with a traditional dealership network and two launch models: the LLounge luxury people mover and the Stormax performance electric SUV.

"I think we will not expect volume to be too high. It's a luxury brand, but we want to build good branding in Australia," said Shawn Xu, CEO of Luxeed International. "We will prefer to be a little slow (in sales), but build a good foundation in Australia."

Crucially for buyers researching the brand’s Chinese domestic models, Luxeed export vehicles will be heavily modified. While the brand was co-developed in China through a joint venture between Chery and tech giant Huawei, the Australian-delivered vehicles will be stripped of all Huawei hardware and software. "For Luxeed internationally, there is no relation with (Huawei), including the hardware and the software," Xu confirmed.

The Launch Model: Luxeed LLounge People Mover

Spearheading the Australian launch is the Luxeed LLounge, an export derivative of China’s Luxeed V9.

The LLounge is a massive seven-seat people mover (2+2+3 layout) measuring 5,359mm long and 2,009mm wide, making it 204mm longer than a Kia Carnival. It utilizes an extended-range electric vehicle (EREV) powertrain, employing a 1.5-litre turbocharged four-cylinder petrol engine strictly as an electricity generator to charge the battery (sized at either 37kWh or 53.4kWh) and supply power to the electric drive motors.

The model will compete directly against incoming pure-electric luxury people movers like the Denza D9 (from $85,990) and the Zeekr 009 (from $115,900).

Key LLounge Features (Based on Chinese Specifications):

• Range-extended electric (EREV) powertrain available in Rear-Wheel Drive and All-Wheel Drive.
• Dual-chamber air suspension and adaptive dampers.
• Rear-wheel steering system capable of up to seven degrees of movement.
• Reclining second-row captain's chairs with massage, powered leg rests, and electric footrests.
• Nappa leather upholstery and a 33-speaker premium sound system.
• Adjustable-tint privacy glass capable of blocking 99.6 per cent of sunlight in one second.

The Second Phase: Luxeed Stormax SUV

Following the LLounge will be the Stormax, a performance-oriented SUV sold domestically in China as the RX.

Designed with a swept-back, sports-SUV profile, the Stormax drops the range-extender powertrain in favour of a pure battery-electric, 800-volt architecture. Utilizing a dual-motor all-wheel-drive system, it generates combined outputs of 460kW and 775Nm.

Chery claims the Stormax will dispatch the 0–100km/h sprint in under 3.9 seconds, reaching a top speed in excess of 250km/h. It is equipped with six-piston brake calipers, resulting in a claimed 100–0km/h stopping distance of less than 34 metres.

Powertrain and Dimension Specifications

(Note: The following data reflects Chinese domestic specifications; final Australian market certification and WLTP figures remain pending.)

Australian Availability

Pricing for the Luxeed range has not yet been announced. The brand will commence its Australian rollout via traditional dealership showrooms in the second quarter (April to June) of 2027.