Exlantix Confirmed for Australia: Chery’s Luxury Brand Arrives in 2027 to Rival Zeekr

Chinese automotive conglomerate Chery is continuing its aggressive multi-brand expansion strategy in Australia, confirming its luxury marque Exlantix will launch locally in the first half of 2027.

The Exlantix brand will operate under direct factory control and will introduce two initial models to the Australian market: the ES GT shooting brake and the ET large SUV. The rollout brings the total number of Chery Group brands preparing for or currently operating in Australia to eight, joining Chery, Omoda, Jaecoo, Lepas, iCaur, Jetour, and the JLR-partnered Freelander.

Lilian Xiong, CEO of Exeed International, confirmed to Australian media in Shanghai that Exlantix will target the premium sector currently being contested by fellow Chinese newcomers Zeekr and Denza. However, final localized pricing and specification details remain unannounced.

The 'Exlantix' Naming Strategy

Globally, the business primarily operates under the name 'Exeed'. However, Xiong confirmed that trademark restrictions in certain markets—including Australia and New Zealand—prevented the use of the Exeed badge. (While Xiong did not identify the specific conflict, Kia operates the 'XCeed' in Europe, and Mitsubishi uses the 'Exceed' badge as a flagship trim grade in Australia).

Instead, Chery will utilize the 'Exlantix' identity, a nameplate already associated with its electrified vehicle portfolio overseas. "It is one brand," Xiong confirmed, noting the broader Exeed business currently serves 560,000 customers across more than 40 international markets.

The Launch Models: ES GT and ET SUV

Exlantix will offer a combination of battery-electric (BEV) and plug-in hybrid (PHEV) powertrains in Australia, with right-hand-drive prototypes of both launch models already built and previewed to local media in Shanghai.

Exlantix ES GT (Shooting Brake) The ES GT provides a point of differentiation for the brand's launch, presenting a low-slung, sporty wagon silhouette rather than a traditional SUV. Positioned as a rival to the incoming Zeekr 7GT, overseas reports indicate the ES GT will be available with a high-performance tri-motor range-extended plug-in hybrid (REEV) powertrain. This setup is reportedly capable of dispatching the 0–100km/h sprint in under three seconds and achieving a combined driving range of up to 1,700km on the Chinese domestic testing cycle.

Stylistically, the ES GT features flowing exterior surfaces, a broad stance, and a continuous rear light bar. The cabin utilizes a wraparound layout with layered surfaces and a large, forward-positioned digital display spanning the dashboard. (Note: It remains unclear if the 'ES GT' name will face trademark scrutiny in Australia alongside the Lexus ES sedan.)

Exlantix ET (Large SUV) The ET will enter the large SUV segment as a direct competitor to the Zeekr 8X. The version previewed to Australian media appears to be a facelifted iteration of the current ET sold overseas. Globally, the ET range includes both pure electric and range-extender versions, the latter utilizing a petrol engine strictly as a generator to recharge the battery and extend driving range.

Both the ES GT and ET will feature roof-mounted LiDAR arrays designed to support advanced driver assistance systems (ADAS), though Xiong noted that localized regulatory hurdles must be cleared before the brand's highest-level autonomous functions can be deployed on Australian roads.

Target Audience and Strategy

Rather than attempting to conquer buyers from legacy European luxury marques, Xiong indicated Exlantix’s immediate opportunity lies in attracting consumers seeking distinct design and new technology. The brand is targeting early adopters and existing EV owners looking to upgrade from mainstream Chinese vehicles to a more premium cabin and sophisticated design language.

"I think nobody can meet everyone," Xiong stated regarding the brand's intended market positioning.

Further launch models were previewed during the Shanghai presentation; however, right-hand-drive development and Australian suitability for those vehicles remain under consideration.